We are acutely aware of Kenya's water and sanitation crises. According to the latest stats from Water.org, 32 percent of Kenyans rely on unimproved water sources, such as ponds, shallow wells, and rivers. In comparison, 48 percent of Kenyans lack access to essential sanitation solutions. We are always looking for ways in which we can contribute to making the lives of those in our community better. And each year, on World Water Day, we seek ways to provide access to clean water.
In past years, we have partnered with Adorama to install water tanks for Maasai families. Our Maasai Maker Mums were walking an average of 5 miles a day to fetch water for themselves and their families. Last World Water Day, during the height of the COVID-19 pandemic, we started a drive to provide clean drinking water to thirty-four families consisting of over 180 household members who would otherwise go without. Like most people, we could not imagine the scope and devastation of the pandemic or that a year later, it would still be crippling our community.
This World Water Day, we renew our commitment to provide clean drinking water for our community for another year. From today on, we commit all the proceeds from our Cape Town Blue LOVE bracelet towards the purchase of clean drinking water. The more bracelets sold, the more families we can reach. We ask you to join us in this worthy endeavor!