When Amal Wilemon joined Ubuntu Life as Chief Creative Officer & Co-Owner, she arrived with her own bold vision. With years of experience in the creative world, she was ready to shape and lead the brand through her unique lens of design and storytelling.
But almost immediately, Amal discovered something remarkable: Ubuntu Life already had a strong identity of its own. Bright, playful, vibrant, and overflowing with love, the brand carried a spirit that couldn’t — and shouldn’t — be reshaped. It was alive in the products handcrafted by the Maker Mums in Kenya, in the mission-driven values behind every design, and in the global community that Ubuntu had built.
At first, Amal tried to apply her style to the brand. Yet the more time she spent immersed in Ubuntu’s energy, the more she realized her role wasn’t to redefine it — but to listen to it, honor it, and let it shine.
Her journey since then has been one of growth, humility, and inspiration. By allowing Ubuntu’s authentic spirit to guide her creativity, Amal has found new ways to lead with heart. She’s learned that true leadership isn’t about imposing a vision but nurturing the one that already exists — and amplifying it for the world to see.
Today, Amal’s work at Ubuntu Life reflects this transformation: creativity that celebrates joy, design rooted in love, and leadership inspired by a community-driven mission. Her story is a reminder that the most powerful brands — and leaders — flourish when they embrace authenticity and let purpose guide the way.
1 comment
Wow! Amazing work! And she’s fabulous!